About us

BEN TV

What's it all about?

BEN TV is one of the largest providers of great entertainment to black and ethnic audiences across the UK. Its appeal reaches across the culturally divided audience, from the younger generation x, through to the more mature viewing audiences. BEN TV is seen as a broad infotainment channel and not just a black channel.

Philosophy

The BEN TV ethos is, "safe family viewing and empowering communities". BEN Television prides itself on a programming content that is broad enough to attract a widely diverse and cosmopolitan audience.

Programming

BEN TV is unique in its mix of entertainment and information content. This ensures safe and captivating family viewing, as well as targeted output, for the urban, cosmopolitan and multi-cultural community. Combined with the focus on their core black and ethnic segments, BEN TV provides a service that meets the demands of all viewers.

Programming highlights

BEN's Breakfast Show - Bright Entertainment brings you the latest update on headlines, sports, local and international events from BEN's perspective.

Front Row - Varied film and movie content for family enjoyment which includes reviews and interviews presented by Michael Morgan.

No Bling - A musical programme featuring the hottest underground unsigned artists in the UK.

Papa Ajasco - Papa Ajasco is a brand of African soap comedy. The main character, Papa Ajasco is an old trendy man, who loves socialising.

ABC Sports - ABC Sports focuses on forthcoming events, competitions, championships, personalities, athletes and officials as well as issues affecting sports.

Audience Type

BEN TV showcases diverse content and reaches out to an audience profile that is bright, intelligent and affluent with increasing economic value. BEN TV's main audience type is a mix of ethnic viewers ranging from the young Afro Caribbean male or female to the more fully grown first generation viewer.

Pricing

Technical Details

Target Audience: African/Caribbean British, Adults 16 – 44. Estimated total reach: 857,000*

Language: English

Copy Deadline: 1 Week

Copy Format: 4:3 Beta SP

Broadcast Hours: 24 Hours

EPG: 184 (Free To Air)

Satellite: Eurobird 1

*Audience Figures obtained from BEN TV