ADVERTISING/PROGRAMME

Monday, 04 April 2011 12:02

ADVERTISING/PROGRAMME RATES ON BEN TV

COMPETITIVE EDGE

It really pays to advertise with or place a programme on BEN TV. BEN TV is the first and pioneering black and ethnic minority oriented satellite TV channel in Europe with its coverage reaching Middle East, Asia and North Africa. It is also the first ethnic channel in Europe that broadcast into West Africa directly from Europe.

With more than 12 live interactive programmes spread across 7 days a week, BEN TV has continued to provide a platform for effective marketing mechanism to business, NGOs, Govt institutions and the Private sectors.

Your businesses, ventures, products, projects and aspirations can reach the desired heights by advertising on a platform such as ours. We do not only advertise, we form a relationship with your business too. We build to be built!

GENERAL INFORMATION                      TECHNICAL INFORMATION

Channel Name              BEN                                       Orbital Position 28.5° EAST

Service Type                TV                                        Orbital Position 28.5° EAST

Encryption                   Clear                                      Beam                           Fixed

Theme                        GENERAL                               Frequency                    12.523 GHz

Language                    ENGLISH                                Polarization                   H

Format                        DVB                                      Symbol Rate                 27.500 Msym/s

Analogue/Digital           Digital                                    Satellite                        EUROBIRD™ 1

Diffusion Time  24

THE POWER OF ADVERTISING AND THE MEDIA

Advertising in the past decade has reached new heights since the introduction of more sky channels, this means affluent viewers and companies has the option to choose from a variety of channels that has different audience. BEN TV is one of the options available among those choices, leading the pack to reach the Ethnic and diverse viewers.

A compiled statistics revealed the pattern people watch television. This is stated below:

1.         51% people listen to commercial radio.

2.         57% people use the internet.

3.         31% people listen to pirate radio.

4.         23% people are deserting mainstream television.

5.         39% read tabloid newspaper.

6.         58% read magazines.

7.         67% people read quality newspaper.

8.         74% of businesses want to advertise on mainstream satellite channel.

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